There’s no denying that smartphones have infiltrated the lives of most Americans, and this trend will only continue to increase over time. Your small business needs to adapt with the times if it wants to stay competitive in today’s economy, and one of the best ways to do this is by implementing a mobile app for your business’ customers to use. Here are eight reasons why you need one as soon as possible!
They are easy to create
Whether you’re designing a mobile app yourself or hiring a company to create one for you, it’s becoming easier and easier to get a great-looking app up and running. In fact, some of today’s top developers say creating an app is faster than ever before. And whether you hire an agency or code it yourself, most companies offering mobile app development company will set up your initial design for free.
That means more business owners are jumping on board to make mobile apps a big part of their marketing strategy. One survey found that 35 percent of small businesses will launch a mobile app in 2015, up from 29 percent in 2014.
They are cost effective
Anyone can have an app created for a fraction of what it costs to create a new website. It’s also possible to make apps for far less than $10,000. This is especially helpful for businesses who don’t have extensive resources and are just starting out. There are many tools on the market that allow you to create your own app without needing to hire a developer.
If you have limited resources and are trying to grow your business without spending much, there is no better investment than a mobile app. If you’re looking for a way to invest in your business that won’t require hiring a full-time employee or paying for an expensive online marketing campaign, then apps are your answer.
They help you gain customer loyalty
If your customers can’t find you, they can’t buy from you. This is why it’s so important to build mobile apps that help customers stay loyal by giving them one more way to access your products and services. Plus, mobile apps are a great way to collect customer feedback and connect with people in a personal way. If customers love your app, chances are they’ll continue using it over time (and keep buying from you).
Mobile Apps Improve Customer Engagement
When you want to reach customers on their mobile device, you can use a mobile app. Customers expect businesses to engage with them via mobile apps, so if your business doesn’t have one, it could lose potential customers to competitors who do. Mobile apps help customers stay engaged and informed about new products or updates. Mobile marketing strategies are extremely valuable for companies because they allow small businesses to communicate directly with their target audience in real time and on-the-go through smart phones and tablets.
Mobile Apps Help Boost Sales
In today’s always-on, on-the-go world, having a mobile app for your business is essential to staying competitive. Read why you need a mobile app for your small business in order to stay competitive and increase sales. (insert link)
People Are Now Searching For Your Product On Their Mobile Devices
If your product or service is a good fit for mobile, then you should absolutely start developing a mobile app. Chances are, people are already searching for your product on their phones. If you’re not there to answer those questions—or worse, if you’re not showing up at all—then someone else will fill that gap in an instant. Go mobile or risk being left behind!
Search Engines Are Beginning To Rank Mobile Applications Higher In Their Search Results
Search engines, such as Google, Bing and Yahoo!, are beginning to rank mobile applications higher in their search results. As more people begin using mobile devices for on-the-go access to information, these platforms are placing a greater emphasis on providing information that can be accessed via application. In an effort to remain competitive, small businesses would be wise to develop a mobile app as well.
Mobile Apps Make Information Accessible
Any small business could use a mobile application development company to give customers easy access to your service or product information. Whether it’s a guide, a quick how-to, or just a list of your retail store hours and locations, apps enable you to put information in consumers’ hands instantly—meaning they can make more informed decisions about whether or not they want to work with you.