How to Start a Coaching Business 2022


As a Business Startup Coach, I help new entrepreneurs reduce the overwhelm by guiding them through starting and marketing their new business.

WARNING: Most coaches fail before they start.

Either they become so overwhelmed that they give up or they don’t take the time to understand the technical aspects of how to start a coaching business.  If you want to know about UK based business coach then you need to read the article.

This is NOT a motivational piece of content. You won’t find any rainbows and unicorns here. This is a long practical article on HOW TO START a Coaching BUSINESS.

It’s the nitty-gritty. And, if you don’t understand the nitty-gritty, you will fail.

Here’s what we’re going to discuss in great detail.

How to Start a Coaching Business

  1. Define Your Skills, Not Experience
  2. Start Coaching Today
  3. Develop a Coaching Niche
  4. Choose a Coaching Business Name
  5. Incorporate Your Coaching Business
  6. Understand Your Finances & Expenses
  7. Gain Coaching Certifications
  8. Purchase Business Insurance
  9. Establish Retirement & Healthcare Benefits
  10. Build Your Team
  11. Develop a Coaching Business Plan
  12. Purchase Recommended Software & Technology


  1. Market Demand – The demand for quality coaches is high. But, the “riches are in the niches.
  2. Low Technology Costs – You can start a coaching business with a computer and basic software. As you get coaching clients, upgrade to better tools, software, and technology.
  3. Low Barriers to Entry – Although I recommended a coaching website, you really need don’t one. Some coaches only have social media profiles and start finding coaching clients by reaching out to their network for potential clients. 
  4. Speed to Market – If you can coach someone through solving a specific challenge, then finding your first coaching client is the only thing holding you back.
  5. Freedom of Choice – You are the captain of your ship. You choose your coaching clients. Plus, when, where, and how you coach them. You can say no! You have the freedom to fire a nasty coaching client. It’s your choice, do what’s best for you and your client.
  6. Love Your Work – No more sitting in a shitty cubical, listening to the buzz of the lights above. No more hating your work. When you start a coaching business, you can do what you love every single day!

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